LONDON'S LONGEST RUNNING MOBILE GAMES EVENT ASKED FOR OUR HELP TO INCREASE MEDIA COVERAGE OF ITS ANNUAL EVENT

Mobile Games Forum is the longest-running conference dedicated to the global mobile games industry. With events in London, Seattle, San Francisco and Hong Kong, MGF has become the premier event for senior industry executives, with more than 600 delegates coming together to discuss the business of creating and publishing mobile games. We worked with the MGF London production team both to help shape the conference programme, attract media partners for MGF’s global schedule of events, and organise media coverage of the London events.

HERE'S WHAT WE DID

Starting several months ahead of the London event, we worked extensively to identify the right topics and speakers that would deliver inspirational presentations to the MGF audience. As the London event neared, we took over the management of the official Twitter account, with the task of increasing follower growth and engagement. On the day, we live-tweeted from both the main conference across the two days as well as the Indie developer track. We also helped with interviewing delegates in the media room for on-camera testimonials. Finally, for the event itself, we reached out to core business and tech media to secure coverage.

WE PROJECT MANAGED THE CREATION OF A GUIDE TO HELP PROMOTE LONDON GAMES WEEK

Because the Mobile Games Forum fell within London Games Week, we were asked for ideas on how to increase the profile of the week. Osney Media, owners of the first-ever London Mobile Games Week, needed an agency with B2B experience and an understanding of both games and content marketing to help create a guide for the event. The content was intended to capture the attention of mobile games developers who are based in London or thinking of moving to the Capital.

Wanting to create something genuinely useful for game developers who are often thirsty for knowledge, we developed the core areas of the guide to cover the key things that devs would be interested in. This included networking, marketing, raising finance and even co-working spaces. We then reached out to our industry contacts for any tips and recommendations. The guide included ‘box-out’ quotes from our contacts where they imparted nuggets of wisdom on the relevant sections. We then worked with a well-known journalist to write the guide, and Osney Media designed it and promoted it.

WE SECURED TOP-TIER MEDIA AT THE EVENT SPANNING TV, ONLINE AND PRINT

We reached out to a wide range of media, pitching the event as a showcase for the incredible amount of mobile game talent that’s in the UK. We managed to drive an incredible response to our outreach and the event received unprecedented media coverage with TV crews from BBC Worldwide, ITV and ITN attending as well as Sky covering it in their Swipe weekly tech show. We also secured the attendance of analysts and other media at the event resulting in coverage in a diverse range of sites including The Guardian, IT Pro Portal and Touch Arcade.

Our Twitter strategy yielded a 75% increase in twitter followers with over 6k followers at the end of the event. We also significantly increased engagement rates through daily retweets and messaging as well as engaging in conversations with key industry influencers.

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Big Ideas Machine has been an invaluable partner. They offered excellent advice, as well as delivered high quality PR and marketing support, including securing excellent coverage of the event from major broadcasters.

Anisa CousinHead of MGF Production