New videogame publisher GAMESCO approached us to help them increase their corporate profile. Helmed by games industry veteran Rob Ollett, GAMESCO is a new breed of networked video-game publisher, producing PC and console games based on iconic Hollywood film and television brands and IP. Working closely with global organisations and corporations they are also developing the next generation of educational, training and social impact games.
STARTUP GAME PUBLISHER GAMESCO HIT THE MARKET WITH A BOLD NEW MODEL AND WANTED THE INDUSTRY TO KNOW ABOUT IT
WHAT WE DID
We identified several key media hooks for the company – they had a unique approach to publishing, the fact that it had signed for key IP, and was the first game publisher to be based on the Isle of Man. We then identified core media to pitch the story into and wrote a press release that captured the key facts. We also worked with the Isle of Man government to secure their support and help seed the story.
There was a large amount of interest in the specialist games media with regards to GAMESCO and the new approach it was adopting as a ‘networked’ game publisher. We secured coverage in key target publications including Gamasutra, gamesindustry.biz, MCV, Develop and The Manx Independent.
”Big Ideas Machine is an incredibly well-rounded and effective full-service B2B agency. They secured us fantastic corporate coverage when we first launched and they continue to help us with our overall strategy as well as PR, social media, marketing and many other areas.Rob OllettCEO, GAMESCO